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STYLEDIARY: PRIME-O

March 15, 2016

A Fashion Friend x PUMA Raya Rossi 1
My first work published this side of the year(2016 where you at) was this story for A Fashion Friend & PUMA South Africa.

Ian Engelbregcht and I worked with the newly released Dee & Ricky for PUMA collection for Prime-O. Think 90s colour pop meets Fresh Prince of Woodstock, we wanted the story to bleed lego inspiration with a touch of African street culture. We hit Woodstock main road and were immediately drawn to the food priced posters and graffiti. Bed prices, fruit prices, we even paid a price to shoot in front of a vegetable stand. The crew was great, and our model Gandhi had the sickest fade(I learnt that hair term on set) I had ever seen. Major shoutout to Chris our layout artist who brought it all together in the end. See the rest of AFF’s PUMA issue here.

Photographer: Ian Engelbrecht
Fashion: Raya Rossi
Grooming: Natasha Papadopoulos
Model: Gandhi at Wicked Talent
Fashion Assistant: Daniƫl Geldenhuys
Layout & Typography: Chris Kilchling
A Fashion Friend x PUMA Raya Rossi 4A Fashion Friend x PUMA Raya Rossi 3 A Fashion Friend x PUMA Raya Rossi 5 A Fashion Friend x PUMA Raya Rossi 6 A Fashion Friend x PUMA Raya Rossi 7 A Fashion Friend x PUMA Raya Rossi 8 A Fashion Friend x PUMA Raya Rossi 9

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