Ian Engelbregcht and I worked with the newly released Dee & Ricky for PUMA collection for Prime-O. Think 90s colour pop meets Fresh Prince of Woodstock, we wanted the story to bleed lego inspiration with a touch of African street culture. We hit Woodstock main road and were immediately drawn to the food priced posters and graffiti. Bed prices, fruit prices, we even paid a price to shoot in front of a vegetable stand. The crew was great, and our model Gandhi had the sickest fade(I learnt that hair term on set) I had ever seen. Major shoutout to Chris our layout artist who brought it all together in the end. See the rest of AFF’s PUMA issue here.