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April 10, 2017

Fashion Week 2.0 – this time with a cooler location, less wind (not by much) and a rather large designated parking area. Stand-out shows for me personally included Ituen Basi, the assortment of designers at Fashion Revolution, Taibo Bacar, Vernac and Stefania Morland. I was hoping for a more interesting hype from some of the other African designers, but it seems 3rd year fashion school crafting is still the norm there and by our own hands.
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March 11, 2015

MBFWJ AW15 Chu Raya walk smaller

Flew up to JHB last week for Mercedes-Benz Fashion Week Joburg to be part of the Sunglass Hut’s Fashpack & to cover the shows for A Fashion Friend. Spent 3 days in oversized shades & local designer wear living in Melrose Arch reporting on shows, backstage & street style – yip my kinda weekend. Here are a couple of my looks in case you missed them on instagram & some snaps from my favourite shows!

Head over to the Inner Circle to see my Sunglass Hut coverage & AFF’s Fashion Week tab for reports!

DAY 1 SHADES Dolce & Gabbana at Sunglass Hut/ SUIT Chulaap/ NEON BAG Lulu K

DAY 2 DRESS Raya Rossi/ TROUSERS Chulaap/ NEON BAG Lulu K/


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IMG_2427 Processed with VSCOcam with s2 preset Processed with VSCOcam with s2 preset Processed with VSCOcam with hb1 preset Processed with VSCOcam with 5 preset Processed with VSCOcam with s2 presetPictures by Jake Singer for AFF & myself.



March 2, 2015

Visual Hit List - fashion week essentials Raya Rossi SH logoI have been fortunate enough to have experienced enough fashion weeks for A Fashion Friend  to have the basics covered. This being said;  I still manage to over pack; resulting in overweight luggage at check-in, more shoes than shows and no toothbrush. Even if I don’t get it right these 10 items are always with me; my Fashion Week essentials are at an arms reach in an over-sized handbag, happily lugged around for three days. See you soon Mercedes-Benz Fashion Week Joburg through the lenses of Sunglass Hut.

1. Shades, nothing worse than that blinding light as you depart the tent after the shows. These round Miu Miu’s from Sunglass Hut are the perfect statement pair for Fashion Week.
2. Smart phone, this piece of technology is what connects me with the outside world during fashion week. Twitter/ Instagram/ FB – it’s all here at my finger tips.
3. Notebook, as much as my world is digital nothing really beats pen on paper. I am a note-taker and always will be.
4. Powder, there isn’t much time for touch ups between shows, so this Chanel palette keeps me in check & sweat-less.
5. Pen, buy yourself a decent one. I use this with #3, the best part is deciphering my scribbles when I sit down to report the shows.
6. Portable charger, as much as my iPhone 6 and I adore the chaos of fashion week; we both tire during the shows – we avoid this with takeaway flat whites & a little techno energy boosting.
7. Eight Hour Cream, a general essential – fashion week or no fashion week.
8. VSCO Cam, the photo editing app I swear by.
9. Dark lipstick, it stays on or ages & gives an instant dramatic look. Even when you’ve slept 4 hours.
10. Camera, the best tool to actually document fashion week with.

TWITTER/ @RayaRossi

INSTAGRAM/ @thevisualjournal




November 11, 2014


I am back in action after three weeks of manic work between SAFW, MBFWAFRICA and a kids catelogue ad job. Popped past the A Fashion Friend office today and was more than excited to squeeze all the babes, very content with being in front of a computer again for a bit doing “desk work’ #breatheeasy. So lets talk Africa Fashion Week… what an amazing continent collaboration celebrating local design and talent, I left feeling inspired more than ever to whip out my sewing machine and start making things again! The Elle Rising Star creatives delivered a package of well curated, tailored made looks for the space age, Mille Collines showcased street swear, Murade did explorer resort chic, Nic Coutts coated us out & Kikoromeo showed us how to paint with bleach. We also went crazy mad for Tina Lobondi’s two piece in shwe shwe & Marianne Fasller’s all black colletion. I wrote a handful of witty(I try) reports for A Fashion Friend see them all here. Also make sure to open one of those articles marked BACKSTAGE to see Waldo Pretorius’s rendition of behind the scenes. I had the luxury of wearing some amazing local design throughout the week, some stocked at Parkhurst boutique Egality – and while the woman who owns it is a crazy short haired British blonde creep, I kind of like to think of her as my friend and thus spending 5 days with her is one of the many reasons I adore Johannesburg. Generally all the fashion kids up North(I am currently sitting under a rock we call Table Mountain aka down South) are the bomb – they take you to the best parties and kindly drive you around their big city so that you can play tourist. Time to fly see what I wore to the shows below. Continue Reading…